-
®

  Apropos Handbag       

TM

Why we are different...

Our mission is to simplify women's lives, with an innovative, all-in-one, luxury handbag, 

manufactured in the U.S.A by an environmentally responsible company.  

This we have accomplished. 

How it began:

Judy Nelson, 

the designer, inventor, and patent holder of the Apropos® Bag

Apropos® was born of my passion for designer handbags and enthusiastic observation of Parisian handbag style and utility. I found myself “collecting” seemingly endless iconic designer handbags, convincing myself each time that I had finally found the “perfect” bag. Sometimes I was seduced by the current “it” bag or designer, sometimes it was the hardware, other times the feel or color of the fabric or leather attracted me, or maybe I just had to have a bag that was comfortable, easy to carry, and was roomy enough to carry all of my "necessities". That often meant that the obscenely expensive “it” bag was worn for style more than substance, and the comfortable, roomy bag was rarely seen when style was important. None of them turned out to be that “perfect” bag I hoped for.


I had the typical female packing gripes—never enough room, and those pesky airline luggage weight limits. These really limited my options when I traveled to business meetings, or vacations where I knew I would need a variety of handbags for business, casual, and dressy occasions. I always had trouble fitting in all the handbags I required.


Spending a lot of time each year in Paris allowed me the unusual opportunity to observe what Parisian women really used for handbags on a day to day basis; not just what was in the couture windows. I became fascinated by the utility coupled with the undeniable chic and high style of their handbags. These women needed bags that would look good, work with them, and much more. A perfect combination of all the chic and highly functional bags I saw began to form in my mind. In my excitement, I actually neglected to acquire my yearly “trophy” couture bag while abroad. Instead, I began the invention of the ultimate all-in-one bag.


A sample was born.


Then, the moment of truth. I tried one out on a trip. It was the only bag I packed! As usual, for travel, I crammed my handbag with water, magazines, iPad, headphones, cell phone, and everything else I could think of. It worked! But that was only the beginning.


Usually, when I arrive, I am in a mad rush to get to my meeting, luncheon or show, and no longer need the full-sized bag. Now, when I reached the hotel, without even having to wait for my luggage or unpack, I removed the magazines, water, and other things I no longer needed, unclipped the handles, folded over the top of the bag to the outside, replaced the handles, and in moments I was ready to go! Plenty of room for everything I needed, but very chic, sleek, and smaller in size.


When I needed to dash out for coffee, I attached one of the handles or cross-body strap to the fashionable removable interior pouch, and with my wallet, phone and keys already inside, my dash was easy.


The next test was the inevitable scramble to get ready to go out for dinner. Again, with my bag converted to the sleek smaller bag, I was ready for a night out.


If I found myself sightseeing or shopping (of course!), no worries, I merely used the long strap to use the bag as a messenger bag or reversed the shoulder straps to form a backpack for hands-free ease.


The following days I could change the appearance of my bag by tucking in the sides to form an "A-shaped" bag, reminiscent of the luxe Bottega Veneta bag, or use a single shoulder strap attached to the sides of the bag to form a hobo.


I got endless compliments on "all" of my unique and très chic bags, and everyone wanted to know the designers of the bags--no one guessed they were all the same!


I was now armed with the results of that experiment, and found my design truly did meet all my varied needs for fashion and function. My friends couldn't believe it, and when shown the bags, they felt like kids in a candy store—so many choices with the same bag!


Because I knew this was such a unique product, I applied for and received 11 patents, including the much sought after “Utility” patent!


If enough women have these same needs and want that “perfect bag” that provides both high fashion and real function, they'll give Apropos® a try. I hope to be able to offer Apropos® in different colors as we progress.


I will constantly offer bags designed to evoke, not copy, the trend of the moment. That way, the Apropos® bag will never go out of style.



The new Apropo® Bags are a unique environmentally responsible Luxurious Faux Leather that looks and feels like leather.  Our bag is patented, and hand-made by craftsmen at a small Colorado manufacturer.  
At the foot of the Rockies this manufacturer is the picture of sustainability and environmental friendliness.  

A statement from our manufacturer:

"Our "B Corporation" status is a third-party certification acknowledging our focus on sustainability, social responsibility, and business performance. Certified B Corporations integrate the triple bottom line of people, planet, and profit into their business organization and culture. We're excited and honored to be a part of this movement."